Copywriting
DNVB Indonesia x Google Indonesia
Campaign Content Endorsement
In this project, we collaborated with Google Indonesia on a campaign content endorsement focused on Instagram media coverage. The collaboration supported several Google campaigns by translating key messages into engaging, easy to digest social content designed for digital audiences.
My role involved developing Instagram carousel content aligned with the campaign brief provided by the Google Indonesia team. Each piece of content was designed to support the campaign narrative while ensuring the core message remained clear, accessible, and relevant for the target audience.
Scope of Work
The process included:
- Aligning the campaign brief and expectations with the client.
- Conducting research to understand the campaign context and audience.
- Developing a content strategy and storytelling approach.
- Creating structured outlines for Instagram carousel content.
- Crafting concise, informative copy aligned with the campaign tone.
- Designing clean, minimal visuals using Canva to support readability.
- Concept discussions and review sessions with the client.
- Iterating based on feedback and revising content where necessary.
- Finalizing and publishing the content.
After publication, I conducted phased monitoring to observe audience response and ensure the content supported the campaign objectives effectively. This project focused on balancing brand messaging, social media readability, and strategic storytelling to create content that feels informative while still engaging for everyday digital audiences.
Google Ramadan Playbook
Google Ads - Flash Sale
YouTube Trends Report
YouTube Awards
DNVB Indonesia x seedbacklink
seedbacklink — Product Awareness Campaign
In this project, I collaborated with Seedbacklink to develop content aimed at increasing product awareness and educating digital marketers, SEO practitioners, and business owners about their platform.
Seedbacklink is a digital platform that connects brands with media publishers and content creators, making it easier for businesses to run guest posting, backlink building, and content placement campaigns. The platform helps marketers improve their SEO performance, increase brand visibility, and build high quality backlinks through trusted media networks.
The content produced in this collaboration focused on introducing Seedbacklink’s key products and explaining how they support modern SEO and digital marketing strategies.
Scope of Work
My role involved developing strategic content designed to simplify complex SEO concepts and present Seedbacklink’s solutions in a clear and practical way.
The workflow included:
- Understanding product positioning and campaign objectives
- Conducting research on SEO trends, backlink strategies, and target audiences
- Developing content angles that balance educational value and product awareness
- Creating structured outlines and narrative flow for the content
- Writing clear, engaging copy tailored for digital audiences
- Aligning messaging with product features and marketing goals
- Iterating through feedback and revisions
- Finalizing and publishing the content
The content also highlighted several core products and services offered by Seedbacklink, including:
- Guest Post Marketplace
A platform that connects brands with media publishers for sponsored articles and guest posts. - Backlink Building Services
Tools and services that help businesses build high quality backlinks to improve SEO performance. - Content Placement Campaigns
Media outreach and article placement designed to increase brand visibility across trusted websites.
Through this collaboration, the goal was to create content that not only promotes the platform but also helps audiences better understand how backlink strategies contribute to long term SEO growth.
The End of Google Era
Tutorial agar brand muncul di AI
Brand kena hoaks
no na & homeless media
Creative Portfolio
A little recap of the creative work I’ve done over the years, from copywriting and social media to content writing and website optimization. Some projects also included multi-platform strategy across Instagram, TikTok, websites, and online media.
Creative Portfolio by Rizqi Akbar
DNVB Indonesia x MyAds Telkomsel
Endorsement (B2B) Content about MyAds Telkomsel.
Topics
Ads
Format Content
Instagram Carousel
Total
11 slides
Impact
Sales uplift for related DNVB classes during campaign period
DNVB Indonesia: Cerita Anehku Raditya Dika
How do you turn a personal story into something people are willing to pay for? Raditya Dika reads the crowd, builds the hype slowly, then launches with perfect timing, which is why his tickets disappear in minutes.
Abotu my Instagram Content
Topics
Event Management
Format Content
Instagram Carousel
Total
11 slides
Impact
Sales uplift for related DNVB classes during campaign period
DNVB Indonesia x Skin Game
This content was created to spread awareness of Skin Game’s #KelasMerdeka campaign, celebrating Hari Sarjana Nasional. The campaign aimed to uplift recent graduates as they navigate post-college life by offering free online classes from dnvb Indonesia.
Topics
Upgrade Skills
Format Content
Instagram Carousel
Total
7 slides
Impact
Helped spark more meaningful conversations with the audience and built stronger awareness through the Skin Game campaign.
Introduction
Skin Game is one of the top-of-mind local skincare brands, known for its strong positioning in basic skincare.
Beyond caring for skin health, Skin Game also values investment in education—as seen through several of its campaigns and initiatives such as the Skin Game Scholarship, Skin Game University, and Kelas Merdeka.
Scope of Work
Challenge
The challenge was to deliver the campaign message without making it feel too promotional—crafting an empathetic narrative while keeping Skin Game top of mind.
It required blending storytelling that resonates with the audience’s real-life situations, ensuring the campaign wouldn’t be misunderstood, and encouraging engagement without triggering aversion to anything that feels like “advertising.”
Approach
Collaborated closely with the Skin Game team to ensure content aligned with the brief, campaign objectives, and brand values.
Maintained a tone consistent with DNVB Indonesia’s content style—fresh, storytelling-driven, and easy to digest.
Actively sought and incorporated feedback to meet campaign goals while preserving DNVB Indonesia’s signature storytelling voice.
DNVB Indonesia: Pestapora
A content experiment around Pestapora that turned cultural moments into engagement.
Topics
Event Management
Format Content
Instagram Carousel
Total
10 slides
Impact
Sales uplift for related DNVB classes during campaign period
Introduction
This Instagram post was created as part of DNVB’s effort to connect cultural moments with marketing insight.
Using Pestapora—one of Indonesia’s biggest music festivals— as the context, the content explored how brand storytelling can tap into audience sentiment around shared experiences.
Challenge
How do you make a brand page feel relevant in a week dominated by festival buzz?
The goal was to create a relatable post that still reflected DNVB’s core theme— business and marketing—without losing authenticity or feeling opportunistic.
Approach
We started by identifying the cultural cues people associate with Pestapora: connection, creativity, and community.
The copy was built to bridge those emotions with DNVB’s tone—turning them into relatable insights for marketers.
The post used a carousel format for quick storytelling and high shareability, supported by timing optimization around the event’s peak engagement days.
