Muhammad Rizqi Akbar

1. DNVB IndonesiaYogyakarta

   Product Marketing SpecialistJanuary 2026 – present

   • Conducted client needs discovery and research for corporate training programs: proposing topics, sub-topics, and speaker recommendations that directly shaped new revenue-generating product offerings. Built Claude Code skills to automate repetitive research and validation (speakers, topics, product ideas), keeping output consistent and faster to produce.
   • Built real-time sales and customer dashboards using Data Studio and Apps Script, automating transaction data via WooCommerce webhooks, reducing reporting friction and enabling leadership to make faster, data-driven decisions on product performance and retention.
   • Used AI to prototype landing pages, briefs, and internal tools, shortening the path from product idea to launch-ready assets.

   CopywriterApril 2025 – January 2026

   • Developed B2B endorsement and campaign copy for brand collaborations with Google, Seedbacklink, and GoPay, aligning messaging with each partner's USPs.
   • Executed cross-platform content strategies, covering planning, briefing, execution, and performance review, sustaining consistent audience engagement across channels.
   • Produced one campaign post that generated 16,000+ likes and 100+ comments within one week, significantly boosting brand visibility and audience engagement.

2. University Research InstitutionYogyakarta

   Web AdministratorFreelanceFebruary 2025 – present

   • Optimized content structure and on-page SEO (meta titles, meta descriptions, readability) for research publications, increasing monthly impressions by 15%+ and clicks by approximately 10%.
   • Built dashboards and automated reporting for web and content performance through MCP-connected AI workflows, replacing manual data pulls.

3. Search AgencyJakarta (Remote)

   SEO SpecialistFreelanceFebruary 2025 – May 2025

   • Audited and optimized websites across e-commerce, automotive, hospitality, and FMCG clients, identifying low-hanging fruit opportunities that improved organic performance from low or zero-traffic baselines.
   • Optimized brand content and on-page elements to achieve AI Overview placement for select target keywords, expanding client visibility into emerging search formats.

4. NutaposYogyakarta

   SEO SpecialistFreelanceOctober 2024 – January 2025

   • Coordinated and managed end-to-end website migration from Wix to WordPress, overseeing task breakdown, timeline, and quality checks, ensuring minimal downtime and improved site structure.
   • Developed SEO content briefs aligned with search intent and business objectives, contributing to a 20%+ increase in organic traffic within 3 months through integrated content and technical optimization.

5. DetikcomYogyakarta

   SEO WriterNovember 2023 – October 2024

   • Conducted keyword research for evergreen and seasonal topics, including high-traffic periods like Ramadan and Lebaran, ensuring content captured high-intent search demand at peak relevance.
   • Produced SEO-driven articles at scale as part of a consistent editorial team effort, supporting content strategies that contributed to 2M+ monthly visitors (±30% increase from previous months).

6. FlipJakarta (Remote)

   SEO InternJuly 2023 – December 2023

   • Contributed to content planning and editorial direction, ensuring alignment across marketing campaigns and consistent messaging toward shared business goals.
   • Conducted A/B testing on meta descriptions, page titles, and content variations, identifying the most effective versions to improve click-through and engagement.
   • Increased organic website traffic by 20%+ within 6 months through targeted keyword implementation and on-page optimization, improving the website's Google ranking from page 3 to page 1 for top industry keywords.

Education

Universitas Gadjah Mada

Philosophy, Undergraduate · GPA 3.6/4.0

• Participant in the 34th National Student Scientific Week (PIMNAS) 2021.
• Received an excellent score in the "Social Entrepreneurship" class organized by Fisipol UGM and Paragon Technology and Innovation.

Achievements and activities

• 1st Winner, Writing Competition Ruang Mojok #4, Mojok.co x By.U. Recognized for strong storytelling and ability to translate complex social issues into engaging narratives.
• 2nd Winner, Writing Competition by SDG Academy Indonesia. Selected for clarity of messaging and relevance to social impact themes.

Speaker

• Webinar 16 HAKTP HopeHelps: "Bijak Meliput Kekerasan Seksual" (2021), HopeHelps Network.
• Webinar "Profesionalisme dalam Jurnalistik" (2021), Suara Mahasiswa UI.
• Health Article Writing and Publication Webinar (2021), Unit Kesehatan Mahasiswa UGM.

Volunteer

• Released baby turtles to the sea, organized by PT AVO Innovation Technology and 4K.Yogyakarta.

Certifications and courses

• Campaign Manager 360 CertificationGoogle Digital Academy, 2026
• Content Marketing Essentials for SEO and AI SearchSemrush, 2026
• Enhance Your Ecommerce Strategy with Paid AdsLinkedIn Learning, 2026
• Generative AI for Digital MarketersLinkedIn Learning, 2026
• Ecommerce Marketing Strategy with Generative AILinkedIn Learning, 2026
• How to Optimize for Mobile: The CRAFT of Mobile SEOSemrush, January 2026
• Advanced Google AnalyticsGoogle Analytics Academy, July 2024
• The Fundamentals of Digital MarketingGoogle Digital Garage, June 2023
• SEO Specialization BootcampBelajarlagi, February–March 2023

Tools

• Ahrefs
• Semrush
• Google Search Console
• Google Analytics
• Data Studio
• Google Apps Script
• Google Workspace
• WordPress
• WooCommerce
• HTML
• Python
• ChatGPT
• Claude
• Canva
• CapCut
• TikTok Studio
• Digital Ads
• Social Media Marketing
• Microsoft Office

TOEFL ITP: 560