This content was created to spread awareness of Skin Game’s #KelasMerdeka campaign, celebrating Hari Sarjana Nasional. The campaign aimed to uplift recent graduates as they navigate post-college life by offering free online classes from dnvb Indonesia.
Topics
Upgrade Skills
Format Content
Instagram Carousel
Total
7 slides
Impact
Helped spark more meaningful conversations with the audience and built stronger awareness through the Skin Game campaign.
Introduction
Skin Game is one of the top-of-mind local skincare brands, known for its strong positioning in basic skincare.
Beyond caring for skin health, Skin Game also values investment in education—as seen through several of its campaigns and initiatives such as the Skin Game Scholarship, Skin Game University, and Kelas Merdeka.
Scope of Work
Challenge
The challenge was to deliver the campaign message without making it feel too promotional—crafting an empathetic narrative while keeping Skin Game top of mind.
It required blending storytelling that resonates with the audience’s real-life situations, ensuring the campaign wouldn’t be misunderstood, and encouraging engagement without triggering aversion to anything that feels like “advertising.”
Approach
Collaborated closely with the Skin Game team to ensure content aligned with the brief, campaign objectives, and brand values.
Maintained a tone consistent with DNVB Indonesia’s content style—fresh, storytelling-driven, and easy to digest.
Actively sought and incorporated feedback to meet campaign goals while preserving DNVB Indonesia’s signature storytelling voice.