Campaign Content Endorsement
In this project, we collaborated with Google Indonesia on a campaign content endorsement focused on Instagram media coverage. The collaboration supported several Google campaigns by translating key messages into engaging, easy to digest social content designed for digital audiences.
My role involved developing Instagram carousel content aligned with the campaign brief provided by the Google Indonesia team. Each piece of content was designed to support the campaign narrative while ensuring the core message remained clear, accessible, and relevant for the target audience.
Scope of Work
The process included:
- Aligning the campaign brief and expectations with the client.
- Conducting research to understand the campaign context and audience.
- Developing a content strategy and storytelling approach.
- Creating structured outlines for Instagram carousel content.
- Crafting concise, informative copy aligned with the campaign tone.
- Designing clean, minimal visuals using Canva to support readability.
- Concept discussions and review sessions with the client.
- Iterating based on feedback and revising content where necessary.
- Finalizing and publishing the content.
After publication, I conducted phased monitoring to observe audience response and ensure the content supported the campaign objectives effectively. This project focused on balancing brand messaging, social media readability, and strategic storytelling to create content that feels informative while still engaging for everyday digital audiences.