A content experiment around Pestapora that turned cultural moments into engagement.
Topics
Event Management
Format Content
Instagram Carousel
Total
10 slides
Impact
Sales uplift for related DNVB classes during campaign period
Introduction
This Instagram post was created as part of DNVB’s effort to connect cultural moments with marketing insight.
Using Pestapora—one of Indonesia’s biggest music festivals— as the context, the content explored how brand storytelling can tap into audience sentiment around shared experiences.
Challenge
How do you make a brand page feel relevant in a week dominated by festival buzz?
The goal was to create a relatable post that still reflected DNVB’s core theme— business and marketing—without losing authenticity or feeling opportunistic.
Approach
We started by identifying the cultural cues people associate with Pestapora: connection, creativity, and community.
The copy was built to bridge those emotions with DNVB’s tone—turning them into relatable insights for marketers.
The post used a carousel format for quick storytelling and high shareability, supported by timing optimization around the event’s peak engagement days.
