I wrote Instagram carousels for DNVB Indonesia, a business and marketing media that also runs online classes. Some were brand campaigns, written to a client's brief; others were DNVB's own posts, tying a cultural moment to a marketing lesson. This page gathers nine of them.
At a Glance
- Pestapora: 16,900+ likes, 170+ comments and 100+ new followers in the first week
- Skin Game #KelasMerdeka: 1,260+ likes and 480+ comments
- MyAds Telkomsel and Cerita Anehku Raditya Dika: 1,000+ likes each in the first week
- Format: Instagram carousels of 7 to 11 slides
How Each Carousel Was Made
The brands and topics changed; the process stayed the same:
- Agreeing the brief and the campaign goal with the client
- Researching the audience, the topic and what was already being said about it
- Choosing an angle that teaches something while still carrying the brand's message
- Outlining the slides, then writing short copy in DNVB's storytelling voice
- Designing simple, readable slides in Canva
- Reviewing with the client and revising
- Publishing, then watching how the audience responded
Brand Campaigns
GoPay
Carousels for several GoPay campaigns, written to the GoPay team's brief, turning the campaign's key messages into posts that are easy to read on a phone.
Google Indonesia
The same kind of work for several Google Indonesia campaigns: each carousel carried one campaign message, written for DNVB's audience of marketers and business owners.
kol.id
Product awareness for kol.id, a platform that connects brands with content creators. The carousels explained KOL marketing in plain terms and showed where kol.id's products fit, for digital marketers, KOL specialists and business owners.
seedbacklink
Product awareness for seedbacklink, a platform that connects brands with media publishers for guest posts, backlink building and content placement. The carousels explained how backlinks help SEO over time, and introduced the products along the way.
MyAds Telkomsel
A B2B endorsement about MyAds Telkomsel, on advertising: 11 slides. In its first week it reached 1,000+ likes, 10+ comments and 10+ new followers.
Skin Game: #KelasMerdeka
Skin Game's #KelasMerdeka campaign, for Hari Sarjana Nasional, offered recent graduates free online classes from DNVB Indonesia. The challenge was to carry the message without sounding like an advert: an empathetic story about life after college, with Skin Game kept in mind. The 7-slide carousel reached 1,260+ likes and 480+ comments.
Mortar Utama
An Instagram post for Mortar Utama.
DNVB's Own Posts
Pestapora
In a week dominated by the Pestapora music festival, the question was how a business page stays relevant without feeling opportunistic. The 10-slide carousel took what people associate with the festival (connection, creativity, community) and turned it into lessons for marketers, timed for the festival's busiest days. In its first week it reached 16,900+ likes, 170+ comments and 100+ new followers.
Cerita Anehku Raditya Dika
Why Raditya Dika's Cerita Anehku sells out in minutes: he reads his audience, builds the hype slowly, then launches at the right moment. An 11-slide carousel on event management and launch timing, with 1,000+ likes in its first week.
