KOL.ID: Product Awareness Campaign
In this project, I collaborated with kol.id to develop content aimed at increasing product awareness and educating digital marketers, KOL specialist, and business owners about their platform.
KOL.ID is a digital platform that connects brands with content creators.
The content produced in this collaboration focused on introducing KOL.ID’s key products and explaining how they support modern marketing and digital marketing strategies.
Scope of Work
My role involved developing strategic content designed to simplify complex KOL concepts and present KOL.ID solutions in a clear and practical way.
The workflow included:
- Understanding product positioning and campaign objectives
- Conducting research on social media trends, KOL, and target audiences
- Developing content angles that balance educational value and product awareness
- Creating structured outlines and narrative flow for the content
- Writing clear, engaging copy tailored for digital audiences
- Aligning messaging with product features and marketing goals
- Iterating through feedback and revisions
- Finalizing and publishing the content